(Wireless engineering jobs) Public Relations Strategies For a Web 2.0 World: How to Maximize Media Exposure with Social Networking
No commentsBy Nancy Marmolejo
Public relations strategies are evolving in the world of social networking and Web 2.0. Its still any business owners dream to be featured in a key media piece where their expertise and business are showcased. The free publicity and additional media queries alone can revolutionize your profits and position you favorably in front of prospects, clients, and colleagues. But what happens next? Do you sit by the phone and wait for the flood of calls that may or may not come in? Do you blast all your contacts with news of your good coverage?
Maximizing media exposure is key if you want to stretch a little media attention a long way. With the advent of social networking sites, a new way of maximizing your public relations is now underway. Social networking sites are pulling incredible amounts of traffic acting as their own media wires for savvy business owners. When done correctly, social networking can give new life to your media attention and position you in front of new prospects, referral partners, and media leads.
These public relations tips will help you expand your name recognition (and possibly invite more PR your way!) with social networking. Theyre simple, easy, and highly effective strategies.
1. Blog About It
Whenever you get media attention, be sure to mention it in your blog. Link over to the publication or whoever mentioned you and sing their praises. Use keywords that will attract new readers and identify your name with that topic. You can also talk casually on a blog about the emotional side of being featured in the media; share your excitement or behind the scenes observations (keep a positive spin!). This helps showcase your personality and highlight you as a good person for other media to call upon.
2. Use RSS Feeds to Share Your Message With a Wider Audience
Connect your blogs RSS feed to social networking sites so other people can start reading about your media appearances and other PR. The beauty of an RSS feed is that it does the work of cross posting for you! So if you share good news about a media mention, more people will learn about it. The impact of RSS feeds is exponential- check out the various sites for information on how to activate this powerful tool. Consider it your automated public relations department.
3. Create A Podcast Or Vlog (Video Blog) To Spotlight Your Media Exposure.
Script out a 1-2 minute blurb giving tips and information related to your area of expertise. Then casually add in These are the same tips I shared in the latest issue of Blah-Blah Magazine. Pick up the latest issue and let me know what you think by commenting on this blog! You dont want to make it an outright commercial, but rather a subtle nod to the great PR. If you were featured in a print publication, hold it up in the video; it will make a nice prop.
4. Let Your Database Know
There is nothing wrong with celebrating! Sometimes we just want people to see us in the spotlight. Write up a humble yet compelling note to your friends and invite them to check out your great PR. Link over to the site or to your blog where you talk about the experience.
Getting great PR is a wonderful gift but it doesnt stop there. Give your media exposure new life by sharing about it on social networking sites. Remember, youre not making a sales pitch, but rather a subtle nod to your great public relations.
Nancy Marmolejo is the Official Public Relations Expert for Self Growth Online. As a Public Relations, Media, and Social Networking strategist, Nancy specializes in helping women entrepreneurs position themselves as sought after, recognized experts. Her clients have been featured in major TV and radio markets, national publications, and Web 2.0. Pick up Nancys free audio course by visiting her website, www.VivaVisibility.com
How To Get the Best Use out of Recruitment Agencies
By DDunkerly
Here are some tips on how to get the best out of using recruitment agencies to find your ideal job:-
* Talk to a few recruitment agencies before deciding which to register with. If they are an online recruitment agency, have a good look through their website. See if they offer the services that you require and if they deal with your type of skills or the type of job that you are looking for.
* If you have to go for an interview to register with the recruitment agency, treat it like a real job interview.
* Ask the agency to let you know which companies they have sent your CV out to so that you can gauge the response rate.
* Consider whether you need to use a specialist recruitment agency for your needs. For example, if you are a software programmer then you may want to use a recruitment agency who specialise in IT jobs.
* Keep in touch with the recruitment agency so you know what is going on and how many employers they have contacted.
* Be proactive. Ask recruitment agencies for advice on your CV and applications, take advantage of the services they offer e.g. help in preparing a CV or with interview techniques.
* Be clear as to what kind of position you are looking for, locations you will consider, salary requirements etc.
* Act quickly on any emails or telephone calls you receive from recruitment agencies. You don’t want to miss out on the perfect job.
* Let your recruitment agencies know of any changes in your circumstances or requirements.
* Keep your CV up to date and make sure that you mention all your skills, training and qualifications. Remember to update it with any change of address, telephone or mobile number and to let the recruitment agency know of these changes.
* Don’t use too many recruitment agencies - you don’t want employers to be inundated with multiple copies of your CV!
* Ask your recruitment agency about the current job market and what salary you can expect to achieve.
* Give recruitment agencies feedback on the positions that they are matching you with. Recruitment agencies are not psychic and need to know if these positions are not what you are looking for.
* A recruitment agency will not charge a job seeker for finding him/her a job but may charge for extra services like polishing your CV. Always ask what their charges are before using a service.
* Evaluate regularly whether a particular recruitment agency is finding any suitable agencies. If you are not hearing anything from them, shop around and register with other recruitment agencies.
David Dunkerly works with Agency Central (http://www.agencycentral.co.uk), which is one of the most authoritative directories of recruitment agencies on the internet. On this employment directory job hunters and those seeking to employ can find the perfect match for their needs.
Your Directory For Engineer Work
Talks like a Truck Driver
By Charles Henry
We have all heard the saying “He’s got a mouth like a truck driver”. Growing up we hear many things that steer us away or towards different jobs in life. No thanks to Hollywood, its portrayal of truck drivers, and the bad accidents we see on the evening news, it seems truck drivers get a bad rap.
Most believe truck drivers are low paid vagrant types that live on the road drifting in and out of trouble. These stereotypes I find to be humorous for I am a truck driver. I have many peers and none of them fit this profile. My peers all make $65,000-$100,000 dollars a year with trucking jobs and most of us are home everyday with our families. We live in above average homes with above average toys.
There is a truck driver shortage in this country that is growing larger every year. Every time I see someone working a menial job living paycheck to paycheck struggling to survive I scratch my head. I cant help but wonder if they have a drivers license. Because having a drivers license is all someone needs to get started and make the aforementioned money in a years time with a trucking job.
There is no need to spend hundreds of thousands on an college education only to graduate too make much less with massive debt. Most would believe that a college degree would enable you to earn more money than with a trucking job. I know many people with degrees whose salaries are not half of a truck driver.
There are many high paying trucking jobs in the trucking industry available with no need to be away from home or live on the road. I don’t believe that the general public is aware these trucking jobs even exist. I know this because of the shocked looks on faces when I explain what I make, and what I do.
The greatest thing about trucking jobs vs. a regular job is the amount of freedom you have. You can’t put a price on freedom of a trucking job, and you will find no other job that will give you as much of it. So the next time you see a truck driver remember this; his investment portfolio and his home are probably 3 times the size of the average American household. He has no student loans to pay back and he has the freedom to talk “like a truck driver” if he wants to!
www.MisterTruckDriver.com
Thursday, July 31st, 2008 at 8:10 pm and is filed under careers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
